We recently came across a website called KnowThatNanny and were so impressed with the concept that we decided it was worth sharing with everyone.
KnowThatNanny is an online platform currently aimed at the Nigerian market where employers can post reviews about their current and past domestic staff and these reviews will essentially provide other employers who may want to hire those staff in future with more information and reviews about their potential staff before they are hired.
Oloruntobiloba (Tobi) Onalaja is the brains behind this brilliant idea. We caught up with him and here’s what he had to say.
YM: Tell us briefly about KnowThatNanny. What is your mission? (Why do you think it is important to have this sort of service in Nigeria?)
TO: KnowThatNanny’s mission and motto is all about making a change in the community. We want to change the way Nigerians hire domestic staff, one review at a time. We created a unique centralised reviewing platform called the “Nanny Checker” which is a growing user-generated database of domestic staff and their reviews that we have made free to access to the public. Through this platform families can share experiences regarding domestic staff and help other people who might be about to potentially hire criminals. Our service aims make sure that we can praise good staff whilst also advising other people about the staff that should be avoided.
While the name is KnowThatNanny, we are not restricted to Nannies alone, but every form of domestic staff such as housekeepers, drivers, cleaners, maids etc.
YM: How does this site work?
TO: The site is user friendly and it is very easy to read reviews and submit reviews. Let’s assume you’ve interviewed a potential staff who is called Miss Christiana Green to take care of your children while you’re at work and you seem to like her, but you want to know a bit more about her from the perspective of someone who has actually used her. However, when you ask her about her previous employers, she tells you that her previous employer travelled so she is unable to contact her. At this point, you can visit KnowThatNanny from either your mobile phone or your laptop, access our Nanny Checker and search for Christiana Green.
Once you find her profile, you can read reviews left by her previous employers which will give you further information to help you make a better decision before hiring. Her profile will also give details of the agent/agency responsible for her and provide contact details for her. Along with this, if you still require additional information about Christiana Green, KnowThatNanny can act as neutral point for both the potential employer and the previous employers to freely communicate with each other without giving out any personal contact information.
We have also made it very easy for former employers to leave staff reviews. Once you fill out the form and click send, our review team will verify your review to try and make sure it is true, fair and family friendly. Shortly after this is done, you will receive a confirmation email showing the status of your review and, where appropriate, asking for an upload of a picture of the staff being reviewed.
Along with the review system and our unique database, we also have an integrated forum which will provide another portal whereby users can interact with each other and share different topics and opinions ranging from general parenting advice, to funny experiences that they may have.
YM: Who is your target market?
TO: At the moment the website is targeted at all parents and homeowners, especially mothers who play an active role in the hiring of domestic staff within their homes. We have currently launched in Nigeria, and will be taking this to more countries in the near future. We are encouraging our target audience to use the free and readily available service and to also submit reviews which will help other users in their search for domestic staff. They can review staff who are currently in their employment as well as previous staff.
YM: What has the reception to the business been so far?
TO: The reception to the website and the business so far has been absolutely amazing. The entire service has had so much positive feedback and that alone gives us a lot of faith and gratitude to God as we realise that the entire business will change the way we hire domestic staff for the better and potentially create a safer environment for families.
When I first came up with the idea, I had so much support, not just from my family, but from everyone who used the website. Users are beginning to realise that the way we hire people that work within our homes and close to our children could be done better, and when they visit KnowThatNanny, they are amazed at the positive impact it will make in their hiring process.
YM: What are your future aspirations for the business? Where do you see it in 5 years’ time?
TO: We want the service we provide with KnowThatNanny to continue being free to the public, as such information should be open and readily available. At the moment the website is becoming an extra step people can take before they hire domestic staff, and in 5 years, I see it becoming a necessary step people will know they must take before letting staff work/live in their homes.
Ultimately, it will become a platform which will ensure that criminals who were able to move from home to home freely committing crimes, will be unable to do so anymore. Along with this, we see the website becoming a social hub for all parents and homeowners, whereby if someone has a problem, question or even a casual story they want to share with other like-minded people, they can discuss freely and receive feedback from each other via our built in forum.
YM: Finally, please share your website link and social media handles.
YM: We wish KnowThatNanny all the success in the world!